Digital Marketing Associate
A forward-thinking organization is seeking a Digital Marketing Associate to support and accelerate its digital presence and content strategy. Based in Ibadan, this hybrid role is ideal for a creative and analytical marketer who excels in digital storytelling, campaign execution, and performance tracking.
Location: Ibadan (Hybrid)
Employment Type: Full-Time
Reports To: Marketing & PR Lead
Role Overview:
You will play a key role in shaping and executing our digital growth strategy across platforms. This includes content creation, campaign management, and performance analysis, all aligned with our brand goals and audience engagement objectives.
Key Responsibilities:
- Implement and manage daily content across various platforms, including Instagram, LinkedIn, YouTube, and others.
- Develop engaging multimedia content, leveraging AI tools to showcase brand stories and impact.
- Write compelling copy for ads, email campaigns, landing pages, and product communications.
- Plan and execute targeted email marketing campaigns (segmentation, A/B testing, performance review).
- Manage paid campaigns across Meta (Facebook/Instagram), Google, and YouTube, optimizing for results.
- Maintain and update website content to ensure SEO alignment and consistency.
- Monitor and report on campaign performance using tools like Google Analytics, Meta Business Suite, etc.
- Collaborate with internal teams to deliver unified messaging across all digital touchpoints.
Requirements:
- 2–3 years of hands-on experience in digital marketing and content creation.
- Proficiency with design/video tools such as Canva, CapCut, or similar.
- Strong writing, editing, and storytelling skills.
- Experience managing paid ads on Meta platforms, Google Ads, and YouTube.
- Familiarity with email marketing platforms like Mailchimp, Zoho, or HubSpot.
- Highly organized with the ability to manage multiple projects concurrently.
- (Bonus) Experience in the healthcare, technology, or social impact sectors.
How to Apply:
Send your CV to talent@plural.health with the subject line:
“Application – Digital Marketing Associate”